Don’t just stand out from the crowd, stand out in the dark. In low light, bright colours stand out in the murk. When the sun sets, carefully placed retro-reflective returns bright light to its source. But don’t take our word for it. See for yourself.
Shot by Cait Oppermann, Switzerland
Production: Kimberley English
Creative Direction: Ger Tierney
Producer: Kimberley English
Production Assistant: Stuart Downie
Models: Jez, Duke & Joe